Marketing of Fruits and Vegetables

With the advent of healthy and organic living, the inclusion of fruits and vegetables in our daily diet is becoming more and more popular. Eating the fruit regularly is known to prevent many deficiencies and diseases in young and old alike. That is why the demand for fresh market products has increased in recent years. More and more business entities are diversifying their projects by incorporating grocery selling as one of their franchises, with the aim of getting good returns. While this is a good trading idea, buying fruit and the pros and cons are important considerations to consider before making any investment.

 Marketing of Fruits and Vegetables

a) Provides throughout the year a variety of fruits and vegetables to meet the requirements of your customers.

Read more

Horticulture and other fruit-based agricultural enterprises are rapidly expanding to meet the growing demand for fresh produce, especially from urban residents. This ensures that the retailer dealing with the buying and selling of said product has a constant supply of fresh stock in all seasons.

b) A broad base of clients, ranging from restaurateurs to ordinary housewives.

Fruits and vegetables have the unique advantage of being used in both home and commercial environments. It is impossible to imagine a balanced diet without including fruits or vegetables in the recipe. The direct influence of this diverse customer group ensures the retailer has a stable market throughout the year.

c) Little or no processing is required for the product to be viable in the market.

Since most fruit can be easily consumed, the retailer is less burdened with the prospect of having to hire or invest in processing services. Thus, creating a supply chain and buying retail fruits becomes much easier and less demanding.

In either scenario, the profits made are often balanced out by a fair share of the possibilities. Therefore, the purchase of fruit products has the following disadvantages;

a) Repeatedly high refrigeration costs.

Perishable fruits and vegetables. The retailer will need to invest in a good cooling system to prevent product damage prior to purchase. In regions or countries where electricity shortage is a reality, it is costly to run such a business without a significant increase in the market price.

b) Incorrect handling during shipment may negatively affect the life of the product.

Most entities that specialize in marketing fruit and other fresh products incur constant losses as a result of poor handling during transportation, especially over long distances. In order for the retailer to avoid such restrictions, it will have to invest in a sophisticated and reliable transportation system that will significantly reduce its profits.

c) Internal quality defects are sometimes difficult to detect.

Buying fruit can sometimes be a daunting task, especially when evaluating the quality levels of this product. Situations in which a retailer inadvertently purchases large quantities of spoiled products from a supplier is not uncommon. This, in the long run, strains the seller-customer relationship and can contribute to business failure in some extreme cases.

Read more